Tallyplate — Snap your meal. Skip the logging.

The problem with calorie tracking

You start a new diet. You download MyFitnessPal. You log breakfast — that takes 3 minutes. Lunch — 4 minutes, because the database doesn't have your exact sandwich. Dinner — 6 minutes, including a recipe lookup. By Tuesday you're skipping meals because logging them is the worst part.

By day 9, you've quit. Not because tracking doesn't work — but because the friction is unbearable.

Tallyplate solves the friction. AI estimates the calories and macros from a photo in 3 seconds. If it's wrong, you fix it in two taps. The whole interaction is faster than typing the food name into a search box.

Log your way

Four input methods. Use the fastest for the moment — strict when you want precision, casual when you want speed. Mix and match across the same day.

Point at your meal, tap. AI identifies items and estimates macros + 25 micronutrients in 3–8 seconds. Edit anything that looks off. Best for real meals, leftovers, restaurant plates.

Live camera scan or photo fallback. Pulls real label data — calories, macros, sometimes the full vitamin + mineral panel. Best for packaged foods.

Type "two scrambled eggs, toast with butter, coffee with milk" — same AI engine, no photo needed. Best for hands-busy or out-of-camera-reach moments.

4M+ packaged products via barcode database + 250 curated generics (eggs, rice, chicken) with reliable macros. Edit every field directly. Best when you want full control.

No "right" way to log. A typical day: snap your lunch, scan your afternoon protein bar, describe your dinner, manually log your morning coffee. Same totals at the end, way less friction than any single-method app.

What's in the box

Generous free tier. Pro features clearly marked.

Snap and log in seconds. Edit anything that looks off. 1/day free · unlimited on Pro.

Live camera scan or photo fallback. 4M+ products in our food database. Free, unlimited — MyFitnessPal paywalled this in 2022.

Hand-picked generic foods (oatmeal, eggs, rice, chicken) with reliable macros. No European yogurts cluttering search.

Daily weight logging with a sparkline trend. Glass-count water tracker. Simple, no nags.

Your TDEE is wrong by ~15%. Pro retunes your daily target weekly from your real weight trend vs intake. MacroFactor's whole pitch — included.

25 nutrients tracked: A, B-complex (1/2/3/6/9/12), C, D, E, K + iron, calcium, magnesium, zinc, potassium, sodium + more. Cronometer-grade depth, readable UI.

Personalized Sunday report: what you ate, trends emerging, and one actionable suggestion for next week. Recurring "this app remembers me" moment.

Snap a recipe screenshot or paste a URL — get full per-serving macros + micros instantly. Solves the #1 friction in home cooking.

One Pro subscription = you and your partner. Separate goals, separate data, one bill.

Download everything as JSON anytime. Delete your account in two taps. No vendor lock-in. Free, always.

How it compares

Honest take from someone who used all of these.

	Tallyplate	MyFitnessPal	Cronometer	MacroFactor
Log a meal in < 10 sec	✓	—	—	—
Photo-based AI	✓	—	—	—
No ads, ever	✓	—	✓	✓
Free for personal use	✓	✓	✓	—
Export your data	✓	paid	✓	paid
Built by a solo indie dev	✓	—	—	—

Comparison shown for sm+ screens; small screens collapse to Tallyplate vs MacroFactor for readability.

Pricing

Honest indie pricing. 7-day free trial. Cancel anytime in the App Store. No ads on Free or Pro, ever.

Free

always, no card needed

1 AI photo meal/day · barcode + manual logging unlimited · weight, water, basic macros, weekly summary, JSON export

Pro — choose your tier

Monthly

Try it, cancel anytime

$5.99 /mo

$71.88/yr if you stay

Annual

Save 44% — best for most

$39.99 /yr

$3.33/mo billed yearly

Founding member

Lifetime

First 1,000 only · $129 after

$89 once

Never renews. Yours forever.

All Pro tiers include 7-day free trial. Lifetime: pay only after trial ends.

Free vs Pro at a glance

	Free	Pro
AI photo meals	1 / day	Unlimited
Nutrients tracked	5 (cal + 4 macros)	25 (full micros)
Macro targets	Fixed from TDEE	Adaptive — retunes weekly
History	90 days	Unlimited
Weekly summary	Basic stats	AI coach + suggestions
Recipe AI (photo + URL)	—	✓
Family plan (2 users)	—	✓
Apple Watch + widgets	—	✓
Barcode + manual logging	✓	✓
Multi-device sync	✓	✓
Export your data	✓	✓
Ads	Never	Never

Common questions

Soon. The web app already works — sign in at the beta URL if you want to use it before the App Store launch.

Standard App Store trial. Start Pro → free for 7 days → Apple charges your card if you don't cancel before day 7. Cancel anytime in your Apple subscriptions. No tricks, no auto-upsells, no "we'll send you a reminder email but you'll miss it."

Yes. After the first 1,000 waitlist members claim it, lifetime moves to $129. The $89 price is a thank-you to early supporters who help me launch — not a fake-urgency tactic.

Honest answer: for common meals (sandwiches, pasta, salads, takeout) it's accurate to within ~15% on calories, which is comparable to most human estimates. For weird-angle photos, unusual cuisines, or hidden ingredients (oil, butter), it can be off — that's why every estimate is editable in two taps before you save.

Barcode scan is most accurate (real label data). Manual database lookup is next. AI photo / text trades a little accuracy for huge speed — perfect for home-cooked meals, restaurant food, anything without a label. The app lets you mix and match per meal so you never have to pick one method for everything.

Vitamins A, B1, B2, B3 (niacin), B6, B9 (folate), B12, C, D, E, K · Minerals: iron, calcium, magnesium, zinc, potassium, sodium, phosphorus, copper, manganese, selenium, iodine · Plus fiber, sugar, and saturated fat.

Your calculated TDEE (the calorie target from the onboarding wizard) is wrong by ~10–15% on average. Pro looks at your actual weight trend vs your logged intake every week and silently retunes your daily target. If your weight is dropping faster than your goal, your kcal goes up. If you're stalling, it goes down. The same idea MacroFactor's whole $72/yr is built on — included in Pro.

Stored in Supabase (US), encrypted in transit, accessible only to your account via Row-Level Security. Download everything as JSON anytime from Settings. Delete your account — and every photo, weight, meal — in two taps. Full privacy policy.

I'm building this solo and want to launch when the iOS + Android experience matches the web app's quality. The waitlist tells me the demand is real, lets me batch-launch instead of dripping invites, and lets early supporters lock in the founding-member lifetime price.

Yes. 1 AI photo meal per day, unlimited barcode + manual logging, weight, water, weekly summary, full data export. The Pro tier is for users who log most meals via AI and want the deeper nutrition tracking — not a gate on basic functionality.

One email when we launch. That's it. No newsletter, no drip, no "we noticed you haven't opened the app." If you want to hear more later, there's a separate opt-in link in the launch email.

J

James

Solo dev, building this for me + my wife first

I tried every calorie app on the App Store. Bounced off all of them within two weeks. The friction of logging a single meal — searching, picking the right "100g portion of brand X", scrolling — was always the thing that killed it.

When I saw modern AI handle "what's in this photo" well enough to identify a plate of pasta + a side salad + a glass of wine, I realized the friction problem was finally solvable. Tallyplate is what I wanted to exist.

I'm not VC-funded, I don't have a growth team, and I'm not going to sell your data to a wellness corporation. It's me, a laptop, and a lot of coffee. Join the waitlist and I'll email you when it's ready.

Lock in founding member price.

Waitlist members get first access to the $89 lifetime tier — first 1,000 only. One email when we ship.

Already a beta user? Sign in to the web app →