Snap, scan, describe, or paste a recipe — AI logs your meal in seconds with full macros and 25 micronutrients. Track solo, or with the people you eat with.
7 days of full Pro free — no card. Founding members lock in $89 lifetime (first 1,000 only).
No spam. One email when we ship. Privacy policy.
You start a new diet. You download MyFitnessPal. You log breakfast — that takes 3 minutes. Lunch — 4 minutes, because the database doesn't have your exact sandwich. Dinner — 6 minutes, including a recipe lookup. By Tuesday you're skipping meals because logging them is the worst part.
By day 9, you've quit. Not because tracking doesn't work — but because the friction is unbearable.
Tallyplate solves the friction. AI estimates the calories and macros from a photo in 3 seconds. If it's wrong, you fix it in two taps. The whole interaction is faster than typing the food name into a search box.
Four input methods. Use the fastest for the moment — strict when you want precision, casual when you want speed. Mix and match across the same day.
Couples, families, fitness partners, personal trainers. Connect by email, set your privacy independently for each connection, share meals in one tap.
No other major calorie tracker does this. MyFitnessPal, Cronometer, MacroFactor — all solo apps with friends features bolted on as social feeds. We built Partners as a real product surface.
They cook dinner, you both eat it — tap Share on the meal, it lands in their inbox, they adjust portions and log it in one tap.
Personal trainers see clients' daily macros + nutrient panel — no more screenshot exchanges. Clients can stay on Free; the coach pays Pro to view.
Each family member has their own account. Anyone can connect and share meals; viewing each other's day needs Pro on the viewer's side.
Sharing your data is free. Viewing someone else's is Pro. Anyone can connect, set their privacy, and push shared meals to a partner's inbox without paying. Seeing another person's daily ring, macros, or nutrients is what Pro unlocks. Each account pays its own way — no shared billing.
So: trainer pays Pro to view 10 clients · couple pays 2× $40/yr to see each other · solo tracker who just wants to log can stay Free forever.
Pick a different visibility level for each person. Starts on the most private tier and stays there — you opt up only when you're ready. Share Full with your wife, share Vitals only with your workout buddy.
Tap Share on any meal → pick a partner → they get it in their Partners inbox → tap Log it → review or adjust portions → done. The recipient always reviews — never auto-logged behind their back.
Generous free tier. Pro features clearly marked.
Honest take from someone who used all of these.
| Tallyplate | MacroFactor | |
|---|---|---|
| Log a meal in < 10 sec | ✓ | — |
| Photo-based AI logging | ✓ | — |
| 25 micronutrients | ✓ | — |
| Adaptive macros (weight-trend) | ✓ | ✓ |
| Recipe AI (photo + URL) | ✓ | — |
| Partner sharing with privacy tiers | ✓ | — |
| Share meals with partner / coach / family | ✓ | — |
| No ads, ever | ✓ | ✓ |
| Free tier (no card) | ✓ | — |
| Export your data | ✓ | paid |
| Annual price (Pro) | $40 | $72 |
| Built solo, not VC-backed | ✓ | — |
Comparison shown for sm+ screens; small screens collapse to Tallyplate vs MacroFactor for readability. Prices as of mid-2026 from each app's published pricing.
Pro replaces MacroFactor ($72/yr — adaptive macros) + Cronometer Gold ($60/yr — full nutrients) + photo AI no one else has + partner sharing no one else has — for $40/yr. Lifetime is capped at 1,000 spots — a thank-you to early adopters, not a forever price.
Honest indie pricing. 7-day free trial. Cancel anytime in the App Store. No ads on Free or Pro, ever.
Unlimited barcode scanning · 250+ curated generic foods · calories + macros · weight + water · 30-day history · JSON export · connect & share meals with anyone
+ every new account gets a 7-day free trial of full Pro to test-drive AI logging + viewing partners' data.
Try it, cancel anytime
$71.88/yr if you stay
Save 44% — best for most
$3.33/mo billed yearly
First 1,000 only · $129 after
Never renews. Yours forever.
All Pro tiers include 7-day free trial. Lifetime: pay only after trial ends.
| Free | Pro | |
|---|---|---|
| Barcode scanning | Unlimited | Unlimited |
| Manual + 250 curated foods | Unlimited | Unlimited |
| Calories + macros | ✓ | ✓ |
| Weight + water tracking | ✓ | ✓ |
| Multi-device sync | ✓ | ✓ |
| Export your data | ✓ | ✓ |
| Connect with partners | ✓ | ✓ |
| Share your meals out | ✓ | ✓ |
| Receive shared meals | Basic only | Full data |
| Ads | Never | Never |
| AI photo logging | — | Unlimited |
| AI text descriptions | — | Unlimited |
| Recipe AI (photo + URL) | — | ✓ |
| 25-nutrient panel | — | ✓ |
| Adaptive macros | Fixed from TDEE | Retunes weekly |
| AI weekly coach | — | ✓ |
| History | 30 days | Unlimited |
| View your partner's day | — | ✓ |
| Apple Watch + widgets | — | ✓ |
I tried every calorie app on the App Store. Bounced off all of them within two weeks. The friction of logging a single meal — searching, picking the right "100g portion of brand X", scrolling — was always the thing that killed it.
When I saw modern AI handle "what's in this photo" well enough to identify a plate of pasta + a side salad + a glass of wine, I realized the friction problem was finally solvable. Tallyplate is what I wanted to exist.
I'm not VC-funded, I don't have a growth team, and I'm not going to sell your data to a wellness corporation. It's me, a laptop, and a lot of coffee. Join the waitlist and I'll email you when it's ready.
Waitlist members get first access to the $89 lifetime tier — first 1,000 only. One email when we ship.
Already a beta user? Sign in to the web app →