The first calorie tracker built around AI photo logging — backed by barcode, text, and a full database for when you want control. Calories, macros, and 25 micronutrients, in seconds.
7 days of full Pro free — no card. Founding members lock in $89 lifetime (first 1,000 only).
No spam. One email when we ship. Privacy policy.
You start a new diet. You download MyFitnessPal. You log breakfast — that takes 3 minutes. Lunch — 4 minutes, because the database doesn't have your exact sandwich. Dinner — 6 minutes, including a recipe lookup. By Tuesday you're skipping meals because logging them is the worst part.
By day 9, you've quit. Not because tracking doesn't work — but because the friction is unbearable.
Tallyplate solves the friction. AI estimates the calories and macros from a photo in 3 seconds. If it's wrong, you fix it in two taps. The whole interaction is faster than typing the food name into a search box.
Four input methods. Use the fastest for the moment — strict when you want precision, casual when you want speed. Mix and match across the same day.
Generous free tier. Pro features clearly marked.
Honest take from someone who used all of these.
| Tallyplate | MacroFactor | |
|---|---|---|
| Log a meal in < 10 sec | ✓ | — |
| Photo-based AI logging | ✓ | — |
| 25 micronutrients | ✓ | — |
| Adaptive macros (weight-trend) | ✓ | ✓ |
| Recipe AI (photo + URL) | ✓ | — |
| Family plan included | ✓ | — |
| No ads, ever | ✓ | ✓ |
| Free tier (no card) | ✓ | — |
| Export your data | ✓ | paid |
| Annual price (Pro) | $40 | $72 |
| Built solo, not VC-backed | ✓ | — |
Comparison shown for sm+ screens; small screens collapse to Tallyplate vs MacroFactor for readability. Prices as of mid-2026 from each app's published pricing.
Pro is roughly MacroFactor ($72/yr — adaptive macros) + Cronometer Gold ($60/yr — full nutrients) + photo AI nobody else has — for $40/yr. That math is part of why I'm capping the lifetime tier at 1,000 — it's a thank-you to early adopters, not a forever price.
Honest indie pricing. 7-day free trial. Cancel anytime in the App Store. No ads on Free or Pro, ever.
Unlimited barcode scanning · 250+ curated generic foods · calories + macros · weight + water · 30-day history · JSON export
+ every new account gets a 7-day free trial of full Pro to test-drive AI logging.
Try it, cancel anytime
$71.88/yr if you stay
Save 44% — best for most
$3.33/mo billed yearly
First 1,000 only · $129 after
Never renews. Yours forever.
All Pro tiers include 7-day free trial. Lifetime: pay only after trial ends.
| Free | Pro | |
|---|---|---|
| Barcode scanning | Unlimited | Unlimited |
| Manual + 250 curated foods | Unlimited | Unlimited |
| Calories + macros | ✓ | ✓ |
| Weight + water tracking | ✓ | ✓ |
| Multi-device sync | ✓ | ✓ |
| Export your data | ✓ | ✓ |
| Ads | Never | Never |
| AI photo logging | — | Unlimited |
| AI text descriptions | — | Unlimited |
| Recipe AI (photo + URL) | — | ✓ |
| 25-nutrient panel | — | ✓ |
| Adaptive macros | Fixed from TDEE | Retunes weekly |
| AI weekly coach | — | ✓ |
| History | 30 days | Unlimited |
| Family plan (2 users) | — | ✓ |
| Apple Watch + widgets | — | ✓ |
I tried every calorie app on the App Store. Bounced off all of them within two weeks. The friction of logging a single meal — searching, picking the right "100g portion of brand X", scrolling — was always the thing that killed it.
When I saw modern AI handle "what's in this photo" well enough to identify a plate of pasta + a side salad + a glass of wine, I realized the friction problem was finally solvable. Tallyplate is what I wanted to exist.
I'm not VC-funded, I don't have a growth team, and I'm not going to sell your data to a wellness corporation. It's me, a laptop, and a lot of coffee. Join the waitlist and I'll email you when it's ready.
Waitlist members get first access to the $89 lifetime tier — first 1,000 only. One email when we ship.
Already a beta user? Sign in to the web app →